Your Supply Chain Did Not Get the Weekend Off

January 20, 2025
2 min read
By Tariq Korejo

Your supply chain did not get the weekend off.

Red Sea risk is real again. Carriers rerouting away from Suez. Geopolitics back in the cost-to-serve.

By 9AM Monday, the questions are already stacking up:

  • Which inbound shipments are on affected lanes?
  • What does Cape of Good Hope rerouting add to lead time?
  • Do we have the carrier contracts and capacity to pivot quickly?
  • If transit adds 10–14 days, which production schedules break and which safety stock buffers go dangerously thin before this week’s plan locks?
  • Which critical components are in transit right now, and where is there still an air freight window before the stockout hits?
  • What is the full cost exposure — including premium routing, expedites, air freight — and how does it land on this quarter’s margin?
  • Which customers are at risk, what do we tell Sales, and what decisions need to be made today?

These are not slow questions. They need answers in hours, not days.

Most organisations will spend the next 48 hours building the spreadsheet to answer them. By then the decision window will have closed.


The ones that move fast already have models connecting trade route signals to inventory exposure and financial impact. They walk into the Monday meeting with options, not questions.

That is what preparedness looks like in 2026.